The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut “La Vida Más Fina,” its first campaign by MullenLowe LA.

As written on every bottle, Corona is crafted to be La Cerveza Más Fina, “the Finest Beer,” and the new campaign takes this philosophy a step further. Translated as “the Fine Life,” La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one’s outlook.