A new UK government ad campaign by MullenLowe London is urging the public to ‘keep going’ and remain home as they continue to endure the latest lockdown. The came days after prime minister Boris Johnson set out the roadmap out of lockdown, amid falling infection rates and an ongoing vaccine rollout.
Launching on ITV on 24 February, ‘Let’s Keep Going’ reinforces the stay-at-home message. “Every sacrifice, every day at home, every covered face, every wipe, every step aside, every 20-seconds, every friend unhugged, everything we’re doing is helping stop the spread of Covid-19,” says the voiceover, over footage of people going about their day under Covid restrictions. “Let’s keep going,” she concludes. Beyond TV, it will run across radio, advertising billboards and social media.