Pleasure Tales

Magnum

Magnum ice cream and LOLA MullenLowe have created an anime film series, ‘Pleasure Tales’, which is an ongoing anthology of animated short films connected by one common thread: the pursuit of true pleasure. The stories aim to act as a reminder that the search for pleasure is uniquely human and, just as all humans are different, so is all pleasure.

The two stories comprise of Butterfly, which tells the tale of an older man grappling with persistent gloom and the monotony of his routine, and Konnichiwa, which takes place in the not so distant future, where a young woman escapes a bustling city and meets a strange young man.