Celebrating its 75th anniversary this year, Sennheiser has a rich heritage of putting sound first and creating meaningful sound experiences. The German-based audio specialist understands there is a big difference between an average audio experience and a sublime one. However, unlike a TV’s picture, sound quality is intangible and subjective. Very few consumers have the knowledge or tools to judge the difference when it comes to buying headphones, so often end up settling for the mediocre.
Together with music composer and sound designer Tim Cowie, MullenLowe Open and Sennheiser collaborated to create a perfectly curated piece of music, mixed in Sennheiser’s AMBEO immersive 3D audio technology, specifically designed to test these three elements in any pair of headphones. MullenLowe Open also created a digital hub, where consumers could listen to and download the track, as well as find more educational content on how to identify Richness, Clarity and Soundstage on the headphones they are using.
Media was handled by Mediahub, with the campaign launching on digital, digital display, social and in-store.