Persil

Tag The Game

While video games grow more realistic and exciting by the hour, data reveals classic outdoor games are on the verge of extinction.

That’s why Persil and LOLA MullenLowe are playing dirty in their latest campaign, by releasing the first-ever hoax gaming trailer for a real-life game – the iconic tag.

Credits:

Lead Creative Agency: LOLA MullenLowe Production Company: Happy Finish PR Agency: Golin Executive Creative Director: Tomas Ostiglia Producer: Jorge Saade

Awards Won

16

Including:

1 x Cannes Lions (Bronze) 2 x Ojo de Iberoamérica (1 Silver & 1 Bronze) 7 x El Sol (1 Gold, 5 Silver & 1 Bronze)