Premier international hotel chain, RIU, was looking for a creative way to announce the opening of its first hotel in Madrid which is housed in a famously haunted building.

For more than 35 years rumours had been circulating about a ghost who lives in the iconic building on Madrid’s main avenue. But now the ghost can finally rest in peace…with amenities, thanks to a fun campaign launched on Twitter by LOLA MullenLowe Barcelona and comedian, Darío Eme Hache.

RIU hired him from the beyond to promote its beautiful new four-star hotel and now he’s living la vida skybar.