The Power Of E*TRADE


E*TRADE’s signature humour is back in these spots from MullenLowe Boston that tap into many consumers’ new reality. In one, a man tries to video-chat with his older father, who either really wants to show off his ears and mouth or can’t grasp the concept of holding a phone like a mirror. In another, a dad tries to juggle the pure joy of working from home while his children are visible wreaking havoc in the next room.

Both 30-second commercials use the text, “You’ve compromised enough this year. That’s why there’s E*TRADE” before directing viewers to the brand’s digital platform Power E*TRADE.