The World’s Greatest Butcher

The Vegetarian Butcher

The Vegetarian Butcher and the German meat associations have more in common than you think: they all share a love of meat, believe firmly in the tradition of the butcher’s craft, and rely on the masterly skill associated with it.

Now, The Vegetarian Butcher is appealing to the German meat associations to shape the future of meat consumption. In their application video by GGH MullenLowe, founder Jaap Korteweg outlines his plans for the future, his ambition to gain membership into German meat associations and become the world’s greatest butcher.