LOLA MullenLowe launched an inspiring collaboration with the legendary fashion icon, businesswoman and modern-day muse, Iris Apfel, for Unilever’s Magnum ice cream.

Directed by Martin Werner, the film is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. In her own words, she encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure.