Amid the COVID-19 pandemic, Providence rolled out a 60-second PSA created by MullenLowe LA that honors caregivers while reminding people to stay home.

The ad states: “This isn’t going anywhere if you go everywhere.” Introduced as a “message from our 120,000 caregivers,” it was shot by the caregivers themselves from inside its hospitals, along with two photojournalists.

A series of images of doctors, nurses and technicians, shrouded in all manner of PPE (personal protective equipment), from gloves and disposable gowns to masks and face shields, are shown tending to patients, administering car-side tests and carrying trays of supplies. Viewers can sense their commitment and exhaustion, if only from the narrow window of their eyes.