One of football’s most memorable moments happened in 1991 when Michel Gonzalez, a Real Madrid player, grabbed the testicles of his opponent Pibe Valderamma during an official match. 26 years later, during male cancer awareness month, LOLA MullenLowe brought Pibe back to thank Michel for having grabbed his testicles, because without knowing it, he had shown him how to give a testicular self-exam.

‘Touch Your Footballs’ was awarded two Silver and two Bronze Lions at the 2018 Cannes International Festival of Creativity.