The NHS has launched its latest recruitment push via MullenLowe Group UK in its ‘We Are the NHS’ series in a drive to up enrolment numbers.
Dovetailing with a return to high school for final year pupils, the third ‘We Are the NHS, We Are Nurses’ campaign aims to talk to teenagers who are about to choose their degrees. It also targets career switchers considering going into nursing.
Similarly to the previous campaigns, the film is a real window behind the scenes to the UK’s national health service showcasing the huge range of opportunities nursing can offer. It features real nurses working in real hospitals, including those working in mental health, district nursing, A&E and learning disabilities.
Media planning was handled by MullenLowe Mediahub and Manning Gottlieb OMD. MullenLowe Open is handling CRM and MullenLowe Profero was responsible for the website.