MullenLowe SSP3 Colombia has launched its latest new campaign for the Colombian Ministry of Defence, with the continued objective of encouraging FARC Guerrillas to demobilise and return to society. ‘You are My Son’ is the follow up to the multi award winning ‘Operation Christmas’, ‘Rivers of Light’ and last year’s ‘Operation Bethlehem’. Again utilising intelligence from the MOD and the Colombian Army and Navy, ‘You are My Son’ tells the real life story of 31 Mothers whose sons and daughters have either joined or have been taken by FARC, against their will. The Mothers were asked to bring photographs of their children to the shoot and to send a message to them to consider demobilisation. The heart rending strapline is ‘”Before you were a Guerrilla, you were my Son”.