Francisco has over 35 years of experience in the advertising and communications business. He started his career at McCann Erickson, becoming CEO of the Colombian branch in 1992. In 1996, Francisco’s entrepreneurial spirit led him to co-found Lowe SSP3 where he has led the agency to a number of local, regional and international honours.
In 2018, MullenLowe SSP3 received the Grand Prix in Innovation for the ‘My Line’ campaign developed for the Ministry of Communication & Technology Colombia, the first Innovation ‘Grand Prix’ in Latin America. MullenLowe SSP3 was the most-awarded LATAM agency at Epica 2018, and was the highest ranking agency in LATAM in the 2018 WARC Creative 100 ‘Top Agencies for Creativity’.
As a national and international speaker, Francisco’s articles and contributions are frequently published in a number of publications across Colombia. Francisco is also President of the Board of Directors of the Colombian Association of Advertising Agencies, which has re-elected him five consecutive times.