The latest instalment and compelling sequel of Tetley Green Tea and Lowe Lintas’ ‘#everyBODYcan’ campaign, titled 'I am more than my nickname,' challenges body shaming and stereotypes based on physical appearance.
The campaign emphasises that individuals should not be defined by their nicknames, which often reflect societal biases and limitations. Through the empowering film featuring a woman nicknamed 'Golu,' Tetley encourages viewers to recognise their inner potential and capabilities beyond external judgments, promoting the message that '#everyBODYcan' achieve their goals regardless of stereotypes surrounding their nickname or body type.