Dove enters the world of gaming with the global launch of Real Virtual Beauty, a campaign by LOLA MullenLowe that challenges the representation of women in video games.
A recent study by Dove, together with Women In Games revealed that 60% of girls and 62% of women feel misrepresented in video games. That’s why Dove and LOLA MullenLowe created a series of avatars inspired by real women that portray a diverse mix of real beauty. The campaign is supported by allies across the industry, including Epic Games and Unreal Engine.